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Keep Truckee Meadows Beautiful

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Keep Truckee Meadows Beautiful was founded in 1989 under the name of "Western Nevada Clean Communities." It was started by members of the Biggest Little City Committee that decided a clean community was one of the Committee's major priorities. This group began the Adopt-A-Park program to involve citizens in a hands on volunteer activity that would spruce up parks and the Truckee River. Based on the success of the Adopt-A-Park program, and realizing the entire community would stand to benefit from year-round focus on the issue of cleanliness, the members set about to develop a new, separate organization affiliated with Keep America Beautiful, Inc.

Western Nevada Clean Communities, Inc. (WNCC) was certified by Keep America Beautiful in November of 1990. Adopt-A-Park remained (and remains) a key program, and was joined by the Phone Book Recycling Roundup in 1991, the kick-off of the Nevada Keep it Clean Campaign in 1992, Christmas Tree Recycling in 1993, and Adopt-A-Spot in 1994. In 1997, WNCC partnered with the City of Reno to develop the 'Graffiti Hotline'. It wasn't until January 12, 1999 that WNCC officially became the organization we know and love today: Keep Truckee Meadows Beautiful.

Keep Truckee Meadows Beautiful (KTMB) is dedicated to creating a cleaner, more beautiful region through education and active community involvement. KTMB's current programs include: Adopt-A-Spot, Adopt-A-Park, Christmas Tree Recycling, Phone Book Recycling, neighborhood and open space cleanups, educational paper making workshops and the "Trash Lady™", now known as "Waste Warriors." For more information on how you can get involved e-mail maia@beautiful.reno.nv.us or call 851-5185.